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Oct 7
Why Workshops Waste Money


Have you ever attended a great workshop, and experienced an aha moment, only to find people forget to roll out any new insights back at work? It’s no coincidence that workshops waste money, and tend to defeat their purpose, if you look at how the brain learns and retains new ideas. How so?

While the brain synapses with fast driven ideas, with mentally charged fuels and an impetus for improvement at workshops, change requires more.  It takes time and applications with guidance to override the brain’s natural proclivity to default past former ruts.

Life-changing improvements are implemented through extended guidance that increases serotonin hormones for learning and growth. Yet significant changes tend to be abandoned shortly after brief workshops. Participants drop inspired facts from their working memory. It's how human brains are designed to work, and it makes sense when you think about it.

For years we offered brief MITA Brain Based workshops, saw unusual excitement for new ideas and change, only to find people frustrated, and the efforts of a few hampered by cortisol chemicals and not much support. No more, we turn down offers weekly and suggest that people save their money and our time instead.

Success comes from institutes where people certify to create action plans based on new information learned. This process allows newly learned insights to filter into the brain’s basal ganglia where the brain stores more permanent ideas, intentions and practices that can lead to concrete change.

It takes guidance and human support to roll these new ideas out in ways that replace or rejuvenate broken practices. When people try an idea for the first time, they tend to see gaps that can come during lectures where they took in facts without any opportunity to try them out or ask questions when problems arise.

Can you see why workshops waste money and at the same time,  can even hamper the urgent changes many crave?

 


4 Comments/Trackbacks




I see the workshop as the beginning of a long-term project. It creates some buzz and excitement. It lets the attendees know what is in store. But it is the fanfare, not the work )or the journey) itself. A bit like reading "The Iliad" or "Odyssey" as a prelude to learning classical Greek.

Congratulations! This post was selected as one of the five best business blog posts of the week in my Three Star Leadership Midweek Review of the Business Blogs.

http://blog.threestarleadership.com/2008/10/08/10808-a-midweek-look-at-the-business-blogs.aspx

Wally Bock

Thanks Greg, what a wonderful description of how workshops can work wonders for a firm! It would be essential to provide the next phase of the project soon after the created buzz though, as the working memory replaces that buzz with the next exciting thing that comes along, and any motivation from the workshop can be lost by those who don't use the ideas after. What do you think?

Wally how cool is that!! Thanks for making my day special by your kindness in acknowledging my two-bits. have a wonderful day Wally!

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