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Oct23
Media's Part in Fiscal Brainpower

 

Media could add amazing brainpower to turn around financial busts and lead us into booms, but it didn't happen in newscasts I read today. Have you too seen increasingly dark reports?

It doesn't have to be that way.

For a media turnaround into brainpowered fiscal growth, they'd:

1. Showcase success stories about people who rewire their brains for investing in tough times.

2. Highlight adventures that show people who turn brainpower into finfinancial%20growth.jpgancial prosperity, in a lean market.

3. Print compelling interviews with financial gurus who promote innovative solutions, that overcome past financial failures.

4. Avoid fear tactics used by losers in the financial community, and instead identify and promote courageous experts with leadership ability.

5. Support intelligent risks that reach across chasms of failed practices to foster financial solutions their readers crave.

In times of financial failure we look to the press to help us segue back into successful approaches to leapfrog over disasters. Have you seen these tactics highlighted in your newscasts today?


3 Comments/Trackbacks




Avoid fear tactics?

Um... you're talking about the media, right? Not likely!

These would be great tactics, though, if you just could get the media's cooperation!

What would that take as you see it Bob? And what would it look like if it happened?

Ellen,

Good for you.

You've offered solutions where the media is screaming "problems."

Bob is, sadly, correct. Media types (all "news" media) are quite literally trained to lead with sensationalism, not solutions. That's not an emotionally biased statement. My graduate work in journalism taught me to do just that.

Why? Because of the "senses" present in the root of sensationalism. Fear grabs the mind faster and more deeply than a solution. I don't know all of the reasons for that but I'll bet you do!:-)

As consultants, we sell solutions. But we can't earn a penny until someone is fearful that their problem will, in some way, get the best of them.

Waddya think?

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