Benefiting at work from Brain Based Insights

well, my company is built entirely on innovating software (brainware if you must) and innovating processes

what happens to firms that try to build a new global economy concept and it seems to be on "good decisions", but may not ride out the entire downturn?

What a great question Han, and thanks for stopping by. Since we also run a firm based on making good decisions in a slow economy -- we too can relate! The key is to find work that pays bread and butter - while you create work that opens new neuron pathways to your innovative vision.

In both cases the decision making parts of our firm, for instance, continue to adjust as good pathfinders must do daily! So we adjust the bread and butter segments and we adjust the innovative segments here at the center. That synchrony is what allows for both survival and growth here at the MITA Brain Based Center, regardless of the state of the economy. It really works well, but it takes time and talent to launch!

What would you say are the strengths of your bread and butter components and the creativity components of your firm currently, Han? Do they both adjust to keep you afloat?

That may be one brain based start to ensure even more solidarity as well and capitalize on your current creativity. What do you think? Ellen

Ellen,

Your final point about one's brain "defaulting to a rut" captivated me and I went to the link to the article. After reading it twice I thought, "Aha! When things get tough, do something different-ly!" That's what I took away as a result of the comparative diagram.

This is meaningful right now because of a particular client situation. "Times are bad" so the team was pulled together to "turn things around." The manager's approach? "Do more of what we've been doing but with even greater intensity!" It was clear to me (and most others) that, intuitively, this made no sense.

I'm going back to a meeting with them today and am taking your article.

Wow Steve, thanks for dropping by. Love the applications you always make in your writing and work!

Just last night I gave a talk to a nearby Rotary on the fact that we default to the basil ganglia, http://www.brainleadersandlearners.com/basal-ganglia/override-your-brains-default-for-ruts/ and it pepped us all up to think about a different way of going at the issues today. Your example is even better than mine and in fact sparked another post I will write, as well as added zip to a new day.