Benefiting at work from Brain Based Insights

Whoever thought of running ads on phone menus while clients wait?

Here’s a burning disconnect between business brains … and telephone service ads that could transform your answering system. Busy brains work against your ads while people wait. Why does it matter?

It could help you to ratchet up more brainpower at work, as well as more client power to pony up for your services, if you cut telephone ads from looping while callers wait for a living person on your phone lines. 

Think about this increasing practice from a brain based perspective and then ask:

How do ads on answering service menu work against your clients’ brains?

It’s important to note new research here, that affirms why the human brain cannot multitask well. Your brain comes equipped with a neural bottleneck that thwarts doing too many things at once, such as hearing your ads and trying to use their wait time efficiently.

Stated simply, clients kept waiting on phones, who get interrupted from their work feel more stress than satisfaction ... as ads loop through their ears.  Rob callers of valuable work time while they wait, and you'll likely face frustration rather than consumer benefits when you finally greet them. Drop the ads and let them work.

If you must keep callers waiting, music works best,  since rhythm creates synchrony with the human brain. How so?

Carefully chosen melodies allow a waiting client to work rather than waste precious time waiting for your receptionist to pick up.  Why make callers endure constant ads that distract and annoy while they wait? Sound like winning business to you?