It doesn’t take rocket science to buy less or to save more in today’s fickle markets. So what’s your best response when confronted with enticing new gadgets that few can resist?
Take Friday’s launch of the Apple iPhone.
Consumers burned their way along Apple lineups ... and yet few asked questions that could have prevented getting burned later by the flawed startup software.
Has it happened to you? 
Here are 5 intelligent questions to ask before you make any new purchase:
1. What do others say about this product?
2. Do monthly payments increase total costs?
3. How will the gadget add financial value to the firm’s bottom line.
4. What top advantage will this purchase add to the firm’s existing models?
5. Will the cost of this gadget still be worth its weight in one year?
What questions you do ask before snapping up the latest digital deals?
» Apple iPhone - Hip, Hype & Business Branding from SmallBizMentor
Apple is a savvy marketer. They've done an amazing job with business branding and experience marketing. People who love Macs, seem to really love them. Some call themselves Apple evangelists. If you buy an Apple product, are you buying the... [Read More]
Tracked on: August 2, 2008 5:35 PM | Permalink to Trackback