
If intellectual capital is the key to a new economy … and I think it is … then it’s worth another look at our fit in the knowledge economy.
That's what the May edition of the Harvard Business Review did in its latest conversation ... with brain expert John Medina and Diane Coutu ... on the Science of Thinking Smarter.
Here’s the skinny on how the brain operates at work:
1. Be careful who tells you how you apply brain facts to the brain in business. It’s a new field for many and one person’s information could be less reliable that another’s.
2. Run from stress.
3. Memory takes a long time to settle into its permanent form. Currently our understanding of how long and short term memory operate is “approximate at best.”
4. The brain is built for lifelong learning – and “the more activity you do, the more experiences you have, the larger and more complex the brain becomes.”
5. Exercise improves brain health … and also reduces the instances of microstrokes as well as the likelihood of falling victim to Alzheimer’s.
6. Popular personality tests are fast outmoded by new brain facts. Many of the common tests used in workplaces were designed and normed long before we knew amazing new facts about the brain … and so tests such as Myers-Briggs should be considered carefully for their relevancy against current neuroscience backdrops.
Basically this article affirms the fact that reliable experts help your business to apply and benefit from the best news out there about the extravagance of human brains in your organization. Others may hype the facts for personal advantage. Have you seen it happen?
Work against vital brain facts … as sinking firms tend to do … and you work at your own peril. Work with the brain … and you’ll also add to your competitive edges … since brain science is astonishing us daily with keys to the best in business.











Thanks for the interesting link.
You have a great gift for making esoteric research approachable and usable. I think I'll stick with your blog.
Posted by: Karl Edwards | May 2, 2008 8:12 AM | Permalink to Comment