Benefiting at work from Brain Based Insights

A few years ago,  it was deemed that too few NY women received funding for their business plans. Noticed that in your area?

Surveys showed that while many female owned firms flourished … any capital came off their own back. The NY system ... we were told ... favored men’s business plans over women's.

In an attempt to help firms fairly, NY officials set up a financial pool for women owned organizations. Within weeks of the fund’s announcement … I overheard a young man just out of college … brag about his big win from this special funding. “It was easy …” he said, “I quick shifted my new business into my wife’s name … and we cleaned up.”

Business plan writing is big business for firms that sell their software or offer workshops … but does a business plan help your firm’s bottom line?

Some people suggest that business plans should match more top talents … and align with better business opportunities. Does this describe your plan? Not mine. Don’t get me wrong though. I’ve written and even purchased ready made computer business plans for the MITA International Brain Based Center. And they had all the best MBA essentials.

Complete with executive summary … market analysis … business description … management layout … marketing and sales stuff … service and product bare bones … financial strengths and weaknesses … and an appendix that could win an HBO documentary.

Business plans that consider equity and fund diverse designs come from burning questions that funders too often ignore.

A brain based business plan … for instance …  is more than a dormant design. It’s a wave in motion when business is going well … and it activates ongoing change. Does your plan spark growth?

Tomorrow I’ll list 10 question that would allow the MITA Brain Based Business to shine in ways that traditional plans miss. What question would best describe your business?