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Mar 5
Jerry Greenfield's Community Building Knack

Business and caring communities intersect naturally for Jerry Greenfield … co-founder of Ben and Jerry’s Ice Cream. Do they come together where you work?

Most would agree that a firm’s economic and creative pulse depend on rhythms of emotionally intelligent and motivated work communities. 
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Yet too often we hear more about toxins than caring tactics at work. The problem solving and technology challenges continue to grow rapidly … while the number of people who bring a community building knack to work, is increasingly shrinking.

Sadly, there is an alarming lack of interest in nurturing communities within some business bureaucracies. What would it take to tap into the brainpower of even one community builder … and ensure an organization consistently cares?

To do this would be to value people’s offerings as vital to the community mix! How so?

1. Question people often to get their insights and to raise curiosity.
2. Build goodwill … especially with those who disagree.
3. Challenge people to create and invent on a daily basis.        

4. Awaken intelligences through drawing on people’s talents.
5. Use tone as a tool to jumpstart communication across differences.

Let’s say we merged our efforts to help people discover the value of holding higher standards for workplace communities. For Jerry Greenfield it starts with the power of one. For you?

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