Researchers at Stanford and the California Institute of Technology in 
This study appears to affirm what we’ve already suspected … that expectations people bring to an experience ... will impact how that experience comes out in the end. Have you seen it happen?
In this case ... researchers inflated prices of wines … and then observed the brain’s activity related to perceptions of pleasure.
Preferences were shown by brain wave patterns as highest when wines came with inflated prices.
Could that be how Sotheby's sold a jeroboam of 1945 Chateau Mouton Rothschild for $310,700 in a
What does this study say about marketing … ethics … and fair pricing… where you work?
I guess it proves that something is worth only what someone will actually pay for it. And that worth is driven by perception, not reality.
Other than that, I have a bottle of '89 Dom De Louise I'll sell you... :-D
Posted by: Robert Hruzek | January 15, 2008 5:49 AM | Permalink to Comment