People often ask … “How does neuroscience benefit business?” Since answers to that question are a real tonic … I never get tired of being asked about marks of on the job intelligence. It's a growing trend.
GM’s Products chief, Bob Lutz, for example ... is selling more these days after he started a more right brain approach to making cars.
According to the Baltimore Sun today … recently, the right brain has been involved from the start thanks in large part to Lutz, and the results are beginning to show with the latest generati
on of GM cars, trucks and crossovers like the Saturn Aura and redesigned Chevy Malibu. They're getting great reviews and starting to catch on with consumers.
GM is abandoning what Lutz called an “overly rational approach to the business,” in favor of creativity, style, performance and classy interiors.”
Check out GM’s worry however, and you’ll find a major concern among leaders at GM. Simply put … they are concerned that when 75 year old Lutz retires, the wonderful strides his right brain thinking may go with him. Why so?
GM’s brain based approaches as shown in the Baltimore Sun are not yet institutionalized. At
Most agree that the verdict is still out if GM can do this well. Initially, it takes helping a firm to see the process for results they admire. Then with a few carefully planned guidelines – the brains inside can usually do the rest.
Does your firm operate from both sides of the brain, as Lutz at GM is beginning to model so well? Check out this cool right-left brain quiz to see how you rate. What do you think?
Comment Preview