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Dec22
Start Where You Stand But Take a Risk

Steve Rossler reminded his readers today … that change takes risk. I’d like to add that risk means staring from where you stand – and reaching forward … across chasms that hold many back. How so?

1. Without money people fear that bills will smother their best efforts.
2. Without connections at the top folks sense they’ll stand alone in tough times.
3. Without experience some worry they’ll not be taken seriously forfinancial-risk-dice-2.jpg their new ideas.
4. Without perfect blueprints already out there people fear they’ll fail too much.

It’s no wonder fears create considerable force to hold back change and zap dynamic progress. New facts about the brain may help to punch out panic and ratchet up the bottom line – through risk.

A biological parallel exists in the human  brain – similar to the powerhouse that exists … for people who learn to act on what they have. In spite of the brain’s network of 100 billion neurons, there is amazing power and potential in even one individual brain cell. BBC news reported a recent Dutch and German study that showed how stimulating one neuron can deliver a sense of touch, for instance.

A business not open to risk for change could well be driven by fear. The opposite is to start where you stand – and take that one risk which will  reach your business forward. Have you seen it happen?

2 Comments/Trackbacks




Wow. You hit the nail on the head with your four fears. I not only feel each of those fears myself in my own business, but run into people with beautiful dreams all the time who talk themselves out of taking even a first step because of the voices that are whispering one of those half-truths.

I wonder whether that's where fear gets so much of its power. It deals in half-truths.

» Rebound from Financial Failure in Lean Times from BrainBasedBusiness
 In times of financial failure or lean markets - the locus of growth is really with you. How so? Carry critical lessons from mistakes and you’ll soon become master of your own fiscal destiny. The opposite is also true.  People sink... [Read More]

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