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Nov18
Emails or Essays For Business Communication?


Have you noticed how effective business communications ... tend to mirror well-written expository essays?  How so?

1. Both introduce or explain a concrete theme to a target audience. In each case the communicator conveys information clearly  … in words that show recipients what they know … or have researched ... about their subject.
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2. The communicator avoids personal or emotional reactions in order to present unbiased information about a theme or topic. The idea is to present objective facts in ways that allow readers to make their own choices – based on solid facts -not opinions.

3.  Both point to familiar evidence that illustrates main points. Concrete examples and images, icons or word pictures ... help communicators to articulate and receivers to better understand the topic.

4. Both organize key points sequentially. When communicators roll out complex ideas … in a step-by-step approach … readers can visualize their applications. Facts that appear in bite sized chucks … help readers  to feel less overwhelmed by too many disconnected ideas tossed into the ring at once.

5. Both use good tone tactics so that the discourse helps to invite thoughtful feedback from any audience. In fact successful essays and communications tend to set a positive tone in their initial statements – or opening lines. Have you seen it done well?

Yet, just as emails and essays differ ... business communications clearly are not essays. Would you agree that distinctive differences also mark each?

Essays tend to be a bit more formal, for instance. While both have a beginning, middle, and end ... essays tend to appear more in publishable copy. Communications, on the other hand … often come less formally … through memos, emails, faxes, letters or online discussion forums.

Would you agree that effective business communications … as well as well-crafted essays … can teach valuable facts to both communicators and recipients in unique ways? What was your favorite topic communicated in either format?


7 Comments/Trackbacks




Absolutely agree!

"Both use good tone tactics so that the tone helps to invite thoughtful feedback from any audience."

Most people don't like to be told anything. They prefer to be engaged as partners in communication. Asking questions and listening is often more important than writing or saying anything.

Oh, David, I LOVE the emphasis on listening! What a great suggestion you make here for respectful interaction. Can you imagine the fine results on both sides of such communication! bring it on!

Hello Ellen:

I agree with your overall message. However, if a writer gives examples, uses verbaling imagery and includes visual images, that writer is infusing his/her writing with an element of emotion.

Your writing, for example, is always solidly rooted in logic, yet it always has an emotional component IMHO That is part of its appeal :).

Oh yes, Galba, I have to agree all the way. And yet the facts would not be laden with only one way to interpret them -- that leaves no room for the kind of brilliant alternatives that people like you toss into the ring:-)

Do you agree?

I argue -- with you that emotional is GOOD and in fact - I find it to be a solid part of intelligence (intrapersonal) and do not see this as any unfair bias per se.

It's one-sided bias that crowds out all ideas to demand one narrow idea only -- that I suggest will often limit a message.

Thoughts?

Hello Ellen:

I agree with you. A persistent theme in your writing is the notion of balance. I think that's why you are able to comfortably include points 2 and 3, which on the face of it appear contradictory. The fact that your writing stimulates such discussion validates your approach. It encourages me to offer my 2 cents, whereas a biased approach would turn me off entirely.

I say all that Ellen to say that you are my role model for what it takes to be an effective blogger. :). I also know you're very humble, so I hope I haven't made you blush too much. :)

Ellen, My thought is that a word picture helps us visualize something in our mind's eye. Without this readers may not comprehend your ideas fully. If one were to do this creatively, a metaphor works in very few words to express a bigger idea. I note that you do that often in your own writing and that's what gives it such great appeal.

Emails and essays will plays a role to crawl the business to some extend but online marketing will do for .

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