
Have you noticed how effective business communications ... tend to mirror well-written expository essays? How so?
1. Both introduce or explain a concrete theme to a target audience. In each case the communicator conveys information clearly … in words that show recipients what they know … or have researched ... about their subject. ![]()
2. The communicator avoids personal or emotional reactions in order to present unbiased information about a theme or topic. The idea is to present objective facts in ways that allow readers to make their own choices – based on solid facts -not opinions.
3. Both point to familiar evidence that illustrates main points. Concrete examples and images, icons or word pictures ... help communicators to articulate and receivers to better understand the topic.
4. Both organize key points sequentially. When communicators roll out complex ideas … in a step-by-step approach … readers can visualize their applications. Facts that appear in bite sized chucks … help readers to feel less overwhelmed by too many disconnected ideas tossed into the ring at once.
5. Both use good tone tactics so that the discourse helps to invite thoughtful feedback from any audience. In fact successful essays and communications tend to set a positive tone in their initial statements – or opening lines. Have you seen it done well?
Yet, just as emails and essays differ ... business communications clearly are not essays. Would you agree that distinctive differences also mark each?
Essays tend to be a bit more formal, for instance. While both have a beginning, middle, and end ... essays tend to appear more in publishable copy. Communications, on the other hand … often come less formally … through memos, emails, faxes, letters or online discussion forums.
Would you agree that effective business communications … as well as well-crafted essays … can teach valuable facts to both communicators and recipients in unique ways? What was your favorite topic communicated in either format?










Absolutely agree!
"Both use good tone tactics so that the tone helps to invite thoughtful feedback from any audience."
Most people don't like to be told anything. They prefer to be engaged as partners in communication. Asking questions and listening is often more important than writing or saying anything.
Posted by: David B. Bohl at SlowDownFAST.com | November 18, 2007 4:55 PM | Permalink to Comment