Did you know that your brain uses a unique evidence gathering process to take in information? Then it decides what possibilities are evident ... before you draw conclusions.
Interesting new research points to a brain’s pathway toward making decisions that include eureka or screwed skewed judgments. Using innovative techniques and analysis, researchers pinpointed brain areas used to make decisions. What did they find? 
It seems that the human brain’s evaluation areas differ from areas that operate communication or thinking. How so?
Dr. Wheeler mapped the brain’s process that enables decision-making, by tracking mental activity observed through magnetic imaging. Check out yesterday's details of this study to see its significance for those who gather solid evidence that leads to good decisions.
Conversely, this study also adds to mounting evidence about poor decisions that come from lack of solid evidence. That’s also likely why the best leaders ensure that facts are available ... and also that people speak and feel heard concerning critical decisions that impact a firm’s future. What do you think?
I wonder the implications for types of thinking like Gladwell talks about in "Blink"... The popular wisdom is that some decisions are made after absorbing lots of information, letting it gestate subconsciously, then the result appears (Ding!) like magic...
Posted by: Matthew Cornell | November 4, 2007 5:34 PM | Permalink to Comment