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Oct28
Why Your Brain Fights to Forget Names

Toss people’s names into a conversation and you’re more likely to land a deal … or at least build goodwill in that direction. If names help to build better business and seal relationships, then,  why do we find them impossible to remember?

Advantages of using names … are no longer news. In fact,  research now shows how hearing your name spoken,  actually spikes personal value in a person’s brain. story_tricks_remember_names.jpg

My question is … How can we use names to create good tone, with so many new  nicknames, surnames, given names, and foreign handles … coming at us all the time? What do you do?

During a recent six weeks in China,  I added names under photos of leaders I taught. Still, at times, I desperately searched for hidden clues only to draw a blank ... as I reached out to shake a person’s hand.

Some use memory tactics … such as associating the name with an image of that person. Others repeat new name out loud to help them stick…. but what does current brain research tell us?

If you’re like many of us and worry about forgetting names … you’ll be interested to know that the brain erases names from memory deliberately.  It happens to free up space for more critical facts you’ll gather into your working memory at the time.

What did you say your name was again? 

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» Memory's Often A Choice from BrainBasedBusiness
 Interested in remembering more? It’s a matter of bypassing your brain’s basal ganglia ... which holds long term memories, and using more working memory to draw from new research. Since memory’s often a choice, why not choose mor... [Read More]

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