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Oct 7
New Spin on Forgetting Names


If you’ve worried about hearing and then forgetting a name or two – take heart. Scientists now tell us that forgetting names is deliberate, not accidental.

The loss of names … we’re told … is  simply the brain’s way of freeing up space in your working memory for other key facts you need more. Why does it matter? BYU%2520forget%2520me%2520not%2520handle.jpg

As it turns out … your brain both reserves energy ... and improves its function ...  for facts it chooses to hang onto.

Studies by Dr. Gael Malleret, neuroscientist at Columbia University,  show how the human brain would simply become overwhelmed if it did not learn to forget. So it drops some information in favor of you keeping and using other more relevant or immediate facts.

Luckily, you can always retrieve and put back any names the working memory dumped in error, though. Who'd you say you are again?


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» Why Your Brain Fights to Forget Names from BrainBasedBusiness
Toss people’s names into a conversation and you’re more likely to land a deal … or at least build goodwill in that direction. If names help to build better business and seal relationships, then,  why do we find them impossible... [Read More]

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