Benefiting at work from Brain Based Insights

If you’ve worried about hearing and then forgetting a name or two – take heart. Scientists now tell us that forgetting names is deliberate, not accidental.

The loss of names … we’re told … is  simply the brain’s way of freeing up space in your working memory for other key facts you need more. Why does it matter?

As it turns out … your brain both reserves energy ... and improves its function ...  for facts it chooses to hang onto.

Studies by Dr. Gael Malleret, neuroscientist at Columbia University,  show how the human brain would simply become overwhelmed if it did not learn to forget. So it drops some information in favor of you keeping and using other more relevant or immediate facts.

Luckily, you can always retrieve and put back any names the working memory dumped in error, though. Who'd you say you are again?