What advertisers may not have told you is that Neuromarketers now create mind-bending ads … based on how they can direct your brain to work in their favor. Yikes!
Have you noticed yourself buying what you don’t need or really want, lately?
Brain-imaging technology shows brain based responses that make you buy faster ... think about decisions for less time ... and entice you to sales you don’t need.
Rather than give over your brain's competitive advantage to marketers ... why not use these mental insights to your own advantage? It's all about how people tend to respond to specific stimuli.
Check out the new research to see how you could become victim to the next ad. More importantly, check out tactics that help you avoid marketing schemes. Learn to measure your response and work it in your firm's favor. It's quite straightforward.
Ad companies … who look at the research and see a discrepancy between what buyers say and what their brains say … now improve marketing programs to reduce that margin of error in their favor.
As researchers mature their skills to dip into your coffers more … do you tune your business IQ to replenish and profit? If not ... do I have a piece of land to sell you in the next Nirvana.
Ick - some great ideas applied to ... buying more! Just last night I watched a movie that was loaded with product placements. The manipulation (at a gross level, compared to what you write about) made me feel dirty. Didn't finish it...
Posted by: Matthew Cornell | October 16, 2007 7:22 PM | Permalink to Comment