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Oct28
Creative Brains Differ in 2 Areas

What causes one person to create and another to criticize in the same situation? In other words … What’s the neural basis for creativity?

We know that the critical brain finds it far tougher to move forward – because it generates cortisol and shuts out serotonin chemicals that fuel innovation.

My question is ... How do people who problem solve creatively … differ from noncreative counterparts? creativity.jpg

Luckily I’m not the only one interested in this mystery. In fact new research recently appeared ... with mounting evidence to show that people who solve problems with more “Aha moments”  … differ fundamentally from routine workers. How would people describe your work?

Researchers at Drexel University found 2 main differences in innovative brains.

Firstly,  creative solvers tend to show greater activity in several regions of their right hemisphere. Apparently,  creative individuals even daydream with more remote associations, than noncreative peers. There’s more than making links or connecting unusual pieces though. How so?

Secondly, creative workers differ in areas of the brain that process visual images. Interestingly, their “alpha” and “beta” brainwaves showed diffused rather than focused visual attention. They also create unusual connections ... that less creative people miss.

Does this study explain why creative people tend to search out and find new experiences ... that trigger Aha moments? Could it also help more people to solve problems creatively where you work?

 


6 Comments/Trackbacks




Interesting stuff. Is the creative mode something that is genetically bestowed or can it be learned? Presumably one could foster this kind of thinking in some way. Any more specifics you could offer on this aspect?

Ellen, I'm having problems with the language in this post and perhaps in the research.

It seems like you're using "problem solving" (identifying and closing a gap between the current state and a desired state) and "creativity" (the generation of ideas) and "innovative" (modifying an idea to make it usable) as interchangeable terms. It also seems like we're talking about "brains" which are physical organs as interchangeable with "creativity" which is a process.

Part of my problem comes from the fact that human beings naturally come up with ideas. Some come up with more. Some come up with ideas that are farther from current practice. Some discuss their ideas more and share them more easily. In other words, for me, human beings are all creative. There are no uncreative people or uncreative brains.

What I understand the research to be saying is that when we look at the brains of people who come up with more or farther-from-the-current-state ideas than their counterparts, we witness certain kinds of brain activity.

Those are interesting findings, but they're the start of a research process, not the end of one. Now we need to find out if the activity has any bearing on measured creativity. We need to find out of the difference in brains and their activity is congenital, subject to modification or a combination of the two.

Hi Dean - thanks for stopping by. yes, there actually are ways to generate more creativity and yet creativity tendencies are also in part genetic. That's what most research suggests anyway. The way I like to suggest to increase creativity -- is to do one or two routines a day -- in a different way. Perhaps use a different intelligence for instance - to solve an ordinary problem at work. Does that make sense?

Wow -- you are a thinker Wally! I like the idea and agree -- with the fact we are all creative. In brain based work -- it is really far less about guessing what's creative or not in humans and far more about the evidence of innovation and creativity in the workplace - based on agreed upon rubrics. Perhaps I could have been more clear on that -- Thanks Wally! Ellen

Thanks, Ellen for the way you responded to Dean. It helped me understand his post in a different way, which sparked the following.

If you want to increase "creativity," there seem to be three things that are easy and also work.

As Ellen suggests, vary the inputs. Once a month head down to your local Barnes and Nobel and pick up a magazine from their newsstand that you've never read before. Tool through the channel guide on your TV and spend half an hour watching a show on a station you never watch. Ask anyone significantly different from you (older, younger, different race, from a different part of the country, etc) to recommend a book or TV show. Then experience it.

Find a way to capture ideas when you have them. My own research found that the capturing was often the thing that separated people called "creative" by their peers from the pack. A notepad, index cards, a small digital voice recorder can all be "idea catchers." Once you've caught your ideas find a way to save them. Review your saved ideas every couple of weeks.

Return to the well. If you always get good ideas when you're driving and you need a good idea, grab your digital recorder and go for a drive. If you get lots of good ideas when exercising, go exercise. If you get them when walking, take a walk. You may have a special place in the house where you relax and get ideas. Go there.

» Lose Talents Abroad or Certify Brains Where You Work from BrainBasedBusiness
    It’s no secret that secondary schools stunt teen talents and universities lack intelligent actions that business craves. Or that seniors seriously suspect they are over the hill when they simply stop developing their brain&rsqu... [Read More]

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