Benefiting at work from Brain Based Insights

It's like a flash in a pan ... yet business leaders are often surprised to hear how words can cook or burn their business.

Simply put ... what you say in the next hour ... can jumpstart a productive week – or it can fizzle out a good deal. It’s far more than mere words for your business fate though. Neither is it words without meaning. How so?

Did you know, for instance, that the human brain processes differently ... words that produce serotonin, and those that splash cortisol into any exchange?

Luckily the human brain’s capability to develop linguistic intelligence for far more capable words – can retrieve business lost by words that fire from stress or frustration. In brain based business … we call it tone to the finish line. 

Instead of saying … “I’m tired today”… try instead … “I look forward to what today will bring.”

Rather than … “We can’t do it…” suggest … “We could do it if we came up with a plan to fund it.”

In place of the words … “That’s our company policy” … offer … “I hear where you are coming from…”

Exchange the words … “We can’t” … to say … “Let’s try it a new way.”

Replace … “It’s not cost efficient…” with the question … “What brings more cost benefit?”

Rather than complain … “He’s lazy…” suggest “Let’s brainstorm new skills to  raise the standards in the firm and reach new goals together.”

It’s quite a simple word shift – to create a new neural pathway toward a winning business deal. How so?

Your choice of words at the start of the day or the opening of a new opportunity will either make or break business that follows. It’s often less about getting a great new hire … or downsizing workers already there … and more about words that maximize successful opportunities and fuel a thriving business. What did you just say…?