Benefiting at work from Brain Based Insights

Think, plan, or spend money… and your neurons fire in ways that help or hinder profitable results. In the book, Your Money and Your Brain, Jason Zweig unlocks new secrets from neuroeconomics, that create curiosity .... 

Can your brain really make you rich?

No question ... when it comes to money ... studies show that you can manoever your brain to avoid overconfidence, or to jump at reasonable risks and win. How so?

It boils down to finding a balanced mix between emotional intelligence ... and other money related intelligences such as logical mathematical knowing.

Zweig … senior author at Money Magazine set out to see how it worked for a chunk of change. As sort of a  guinea pig for neuroeconomists’ brain-money studies at Stanford, Emory, and Duke universities he found benefits that few stop to draw from their own mental vaults. Through  MRIs he observed his brain’s distinctive activity ...  while he participated in investing video games.

Interestingly, research showed and Zweig tracked, a rather constant conflict between emotional and other intelligences – when it comes to money matters. Activity appears to be strongest when you expect any financial rewards. Zweig describes sheer greed with the expectancy of winning even small amounts of money … and compares the brain’s much lower level arousal after you actually receive a windfall.

The book is affirmation of many similar studies that conclude how people can be very happy without being rich. The brain enables people to do that through the way this book teaches readers to balance emotions and intelligences to find much more happiness in money – with far less effort than you see touted in today’s money markets.

How do you do it? I focus on one or two fun targets that  make a buck a day. You?