Benefiting at work from Brain Based Insights

Most people agree that a surefire win to reach people’s hearts and minds is through the vanguard of a well-positioned ad.

Look at the best ads out there … and you’ll see clearly defined links from the human brain to 5 distinct hooks that could send sales over the roof where you work. 

1. Hook to familiarity. When Steve Rossler, wrote and produced radio commercials, his  rule of thumb was to clearly mention the product or service 6 times in a 60-second spot. "Ideally, the spot would run with high frequency over a specific period of time," Steve said.

2. Hook to interests. According to Steve, “The result was not necessarily that a listener would buy the product. However, listeners would recognize the product when they saw it ...  talk about it "knowledgeably" if the product came up in conversation ... and physically touch the product when seeing it at a store.”

3.  Hook to solutions. Turn a common complaint into a save-the-day-moment and watch the brain spring back with incentives to buy. An ad that projects a well-tested solution onto screens at the back of people’s minds... all but guarantees its purchase in their hands -a short time later.

4. Hook to rejuvenation. MITA Brain Based Leadership, for instance, links transformation needs in leadership and learning to brain based approaches that rejuvenate both.

5. Hook to humor. The human brain’s attracted to humor that adds well being and leaves people with zest to take advantage of enzymes release that win favor for the zinger found in your product.

When brain based media messages hook your product to people’s interest they capture curiosity and nudges buyers to your product. Look closely at your best media message. What would it say – with more of the brain in mind?