University of 
Google, for example, sees creativity at the core of productivity and pays plenty for it to remain there. How about you?
Interestingly, this creativity research redefines intelligence as less linear, and more connected or integrated approach to problem solving. Jung is looking to reveal where creativity lives in the brain.
Jung plans to scan the brains of 50 UNM undergraduates and 50 visual artists to determine if there are any structural differences between creative people and those who are not. You can bet the latter category will be those 43% of people pegged to be stuck in some rut.
Where would co-workers name your offerings at work - on a creativity continuum?
The study will look at brains from both structural and functional angles to spot size differences as well as how chemical underpinnings differ. Jung's work’s so far shows that less gray matter in certain regions of the brain might make a person more creative.
He also concluded that creativity appears more noticeably in people with lower amounts of tissue in the temporal lobe than other parts of the brain. Lack of tissue could reduce a person's inhibitions, for instance, making it easier to see nuances and connections between concepts and materials.
Since so many creative people frequent this sit – I plan to follow the findings of Jung’s latest study – since we can all use a few more creations of things that are new and useful where we work! What do you think?
Ever since doing the research for a course I was helping create on innovation and creativity years ago, I've held these beliefs about creativity.
All human beings are naturally creative. The people we call "creative" are those who are better at capturing and sharing their ideas.
Often what we call "creativity" is actually "innovation," the work that goes on after you've had an idea that goes into shaping, molding and modifying it to make it useful.
How do you see those ideas connecting with this research?
Posted by: Wally Bock | July 30, 2007 5:08 PM | Permalink to Comment