
For all the amazing achievements Rotary offers … this fine organization continues to battle against a sigma of mostly elderly white males in attendance. Times have changed and Rotary has too – so that you’ll find increasingly mixed groups – with the same high purpose of service above self. How could this organization sprint forward - and help younger business leaders at the same time?
With more effort to reach beyond one or two population groups ... Rotary could grow its lagging US membership by embracing young and growing business leaders. It can't be business as usual though.
Consider in the following approaches that would
attract more young leaders…
1. Offer expert advice for getting a new career or business started in a tough economy.
2. Show alternatives to Rotary's requirements for fees and funds at every meeting – for young business leaders who want to give back but may lack cash flow. Teach financial responsibility.
3. Survey younger business leaders to discover their strengths for giving back and then encourage these strengths to help them serve.
4. Mentor younger leaders to help them sustain growth in their business and service in Rotary as a doable integration.
5. Include many more young business leaders in Rotary roles and in a shared capacity – so that they can contribute, and lead, while running new firms.
6. Use more icons of younger leaders and cultivate a finer mixture of ages and cultures in meeting agendas - especially at the top
7. Avoid so much emphasis on money raised and begin to emphasize other offerings that younger business leaders can contribute meaningfully.
8. Ask advice from the younger set and then use that advice to include them more in weekly meetings for change in Rotary culture.
9. Emphasize changes that include many more young people from the business communities and show incentives for the young leaders who learn to give back in ways they can handle.
10. Avoid sending guilt messages out at all costs – so that younger leaders do not see Rotary meetings as another grab for their dollars and precious time, but as an opportunity to grow and give and learn.
These were some of the ways that Rotary could grow its membership, strengthen its brainpower, as well as interact meaningfully with younger business leaders for rejuvenated ways to put service above self. Let's not miss this amazing opportunity for growth between Rotary, younger business leaders and diverse people they serve.
What do you think?










Hi Ellen,
This is a personally meaningful one.
As a young man in my late 20's, I was selected as part of a Rotary International Group Study Exchange to South Africa. It opened my eyes to different ways of life, politics, business, and opression. It also provided the opportunity to make 59 speeches in 63 days and led to the start of my Presenting With Impact workshops.
When I returned, I became a very active Rotarian until I needed to travel regularely and live in different parts of the world. (And in those days, there weren't even female members).
With so many young people opting for fulfilling experiences, I would use your checklist as is. Rotarians offer the entire breadth of talent and experience available to younger adults who are looking for mentors.
"Service Above Self" could be the rallying cry for change, with "Self" being the organization. Founder Paul Harris would no doubt recognize that Service Above Self, at this juncture in history, means attracting and serving new members whose constituencies and interests didn't even exist in North America at Rotary's founding.
Many thanks, Ellen, for a heartfelt post with a brain-based plan.
Posted by: Steve Roesler | June 3, 2007 3:20 PM | Permalink to Comment