Benefiting at work from Brain Based Insights

Most people have great ideas that could inspire us all. Only a few of these get into print. What barriers keep you from selling your wisdom, and have you considered how to bust those barriers for a sale? 

Points of access for authors seem to be a compelling theme for Penny Sansevieri, President, Author Marketing Experts, Inc., and author of the new book, Red Hot Internet Publicity.

Access comes from Penny Sansevieri’s career in publicity, book marketing, and literary fields for more than a decade.

Here are Penny's top eleven access points that stand out ... and that reflect how to use your own brain in a new way for exciting publishing results:

1. Approach mediators such as  Author Marketing Experts, Inc., which has developed and implemented countless marketing and publicity strategies. Clients there have been featured in USA Today, the Wall Street Journal, National Public Radio, MSNBC, Something You Should Know, The Heloise Show, and many others.

2. Feature your work to interested interviewers. Penny, for example has been featured on The NBC Morning Show, The Fox 6 Morning Show, KNPT Talk Radio in Oregon, Mix 95.7 in San Diego, KFNX in Phoenix, and many more.

3. Frame your expertise and tell others how it can help them. Check out the site where Penny Sansevieri, was the 52nd guest on Conversations with Experts. Then tell them what you do that’s unique. Don’t tell them the definition for expert that I heard the other day through. X = the unknown in algebra; spurt = a drip under pressure. Be the “other kind” of expert that Penn’s book describes and that we all crave.

4. Create your own profile as a tool for what Penny terms, “a successful book marketing campaign,” and she suggests you do that before anything else.

5. Research the Internet …  In Penny’s words … “cast the net wide” and then refine your list of websites and blogs to whom you will pitch your book. Go for the “big fish” only: post frequently, they stay on point, and their audience matches your reader profile demographics. Research can take anywhere from 48 hours to 10 days.

6. Familiarize yourself and your readers with supportive facts related to your topic …
Penny points out for instance,

a). A study from Columbia University found that 79% of traditional media find experts online.

b). 81% of Americans want to write and publish a book.

c). Over 500 books are published EVERY DAY.

d). Most authors give up on promoting their book after 90 days. A study by the Publishers Marketing Associations shows that it can take an author an average of 2 years to recoup their expenses. Think about what else you can sell besides your book that will complement your book.

7. Take advantage of good offers. Send an email … for instance … to benefit from Penny’s bonus offer. In return, you’ll get A subscription to her newsletter … Top 50 Hot Contacts …  and more.

8. Write a Reader profile sheet. Penny’s example states…  “How I made my book an Amazon bestseller…” Not bad for an eye catcher on your own ideas!

9. Compare the right and wrong ways to promote your book ideas. Penny says it this way… “Did you know that if you're marketing your book to sell books, you may be marketing for all the wrong reasons? Why? Well frankly, marketing a book to make sales will rarely ring the cash register; in fact, most of the time it amounts to what I call the "anti-sale," the sale that always seems to elude you. If you're looking at your last 12 months of marketing and wondering what went wrong, ask yourself one question: "What was the driving force behind my book marketing choices?"

10. Zone into buyer’s arenas…. Penny’s book helps you to find that piece of your campaign. What have you overlooked in an attempt to "sell" your book? To distill this even further, she takes you  through an exercise to help unearth some marketing opportunities you may have missed. She asks readers, for instance,  to remove the notion of book sales from your vernacular, and to start looking at your efforts through a different lens. Then she shows how to do just that.  

11. Make it easier than you think and more fun than most find in a day. In Penny’s author coaching she found that “we often set aside the stuff we love because we think book marketing should be hard. Let me tell you, it doesn't have to be. And if you're doing stuff that's hard, you're probably marketing for all the wrong reasons, anyway.”

This coming year could begin a campaign toward sales that will follow. I have written and published many books on brain based leading and learning - and I learned a great deal from Penny's award winning pages. You will too! Penny’s book shows how to bank on it!

Sabsevieri's recent book, Red Hot Internet Publicity sits on my self to remind me that access is only as far away as Penny's tactics to get there. In another post I'll show the brain based benefits from this terrific book!