Benefiting at work from Brain Based Insights

What an interesting way to test readibility of a blog. Thanks for sharing a great tool.

There's a handy little software tool called, appropriately enough, Bullfighter that can help your prose be more readable and less full of, well, Bull! It also includes a Flesch index, and is very easy to use - it works as an add-in to MS Word.

You can download it at Fight the Bull

Love the idea of software doing that -- and thanks Bob. It's fun to do it out once to see what they look for to raise or lower readibility. After that? Hand me the Bullfighter to get rid of bull in my words -- I agree:-)

Good Evening.
I am Nancy Lambert, CEO of Precious Pets.
This press conference was scheduled because of the attention our Train Your Own Pet, also known as TYOP collar has been receiving in the media lately.
I want to go on record stating that the TYOP collar is a top of the line product if used properly.
The TYOP collar uses small electrical surges that are delivered by batteries to halt unwanted animal behavior through the collar on the animal’s neck. The batteries must be kept dry. If fluid, such as the pet’s saliva or perspiration, enters the battery compartment and causes the batteries to become wet, the collar will send out small electrical surges without the consumer pressing the remote button used to train the animal. The problem occurs when some consumers do not completely close the battery chamber after inserting the batteries into their airtight and waterproof compartment. There have been isolated reports that some animals have experienced discomfort because of the prolonged surge.
We at Precious Pets feel that it is important to address this issue especially since the horrific pet food tainting problem. Pets are in most cases, part of the family. I myself am an animal lover and pet owner.
Precious Pets has taking the following steps to assure our customers that we take your concerns and your animal’s safety seriously. We have taken steps that we feel will improve our customers’ satisfaction. The TYOP collar has a yellow chip that slides into a clear colored chip on the battery compartment. The clear colored chip has been replaced by a clear blue colored chip. When the compartment is completely sealed, the chip area will be green. The consumer can be confident that the batteries are sealed in their waterproof compartment and will not cause unwanted consequences.
Any consumer that has the clear colored chip can call 1-800-555TYOP and request the clear blue chip to replace the clear colored one, which will be shipped directly to them. Any consumer whose pet experienced discomfort due to excessive surges and is not be receptive to wearing the collar which would defeat the purpose, can call the same number 1-800-555TYOP and request a refund.
Precious Pets stands by the integrity and quality of all its products including the Train Your Own Pet collar. Thank you.