If you think of your brain as a storytelling sage, you’ll also see it leaps onto the stage of your words in response to curiosity. Have you ever looked for new ways to engage fellow workers or customers at deeper levels? Storytellers do so by spotting and sharpening words, as part of their linguistic intelligence. It’s actually quite magical if you take advantage of the novelty-seeking property of the human brain to facilitate your stories?
Why not benefit from the fact that the last 40 years we have learned more about the human brain than in the previous 400 years. Neuroscientists, for instance, show how we literally change the brain daily. To the story tell that means neurons become more responsive and rewire to improve each successive story, when stimulated in a sustained way. Why not throw an interesting title on paper and let the wiring begin to reboot your brain for a thrilling yarn….
Not surprisingly, the telling process itself actually develops your brain into a better storyteller. It’s much like the piano produces prize winning melodies. Neurons act like pianos, as they respond to patterned and repetitive, continuous stimulation. Why is this important for storytelling?
Write the words… "I design software," and you use one neural system – let’s call it #1.
Add a related concept – let’s say “I design brain teaser software” – and a slightly different, but interconnected neural set -#2 – jumps into action to help you out.
Throw in a vignette: "My manager stumbled into my latest software programs being pirated, and saw my unique design sweep across the trade show with buzz from several big international buyers. He never cared before … and now suddenly he tells me to take a month with pay to complete my next software program…." New details here activated yet other related neural systems– let’s call them #3 and *4.
You see through the story process, how interrelated neural systems reboot people’s brains daily … when they simply write and make changes … which create memory for storytelling in your brain, across all of these neural systems (1, 2, 3, and 4).
What yarn today might keep your brain alive and rev up your business. It doesn’t take grueling effort to grow your storytelling intelligence. Your brain grows dendrite cell connectors each time you change what you write, and new neuron pathways add zest to stories you create.
Start by recycling an adventure you lived lately or start a company blog to add marketing stories or stories from the sales team in ways that ratchet up profits, and storytelling adds linguistic tools for a brain based business.
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