Benefiting at work from Brain Based Insights

Do you tend to create more or criticize more? The human brain, at peak performance is hardwired to handle  risk and criticism with innovative responses that critics only envy, and rarely reach. According to Danah Zohar’s research, the brain wires for peak performance simply based on what we do with a day.  It starts with curiosity where you look at a problem with a  possibility in mind that could solve it. That step leads innovators to ask the mind-bending question, ‘What if…?”

Google looked at its innovative search technologies which connect millions of people around the world with information every day, saw the problem of competitors catching up. Their question…”What if … led them to purchase YouTube?

Many said it couldn’t work and others said it shouldn’t. What was Google’s response?  The eight year old company and its Stanford Ph.D. leaders Larry Page and Sergey Brin, took their top web property behind closed doors and created their solution without distractions from nay sayers. When they stepped out they announced the purchase of YouTube for 1.65 Billion in stock.

Taking risks yourself lately, for the purpose of creating something new or improved?

Without many years of experience, Google leaders simply gathered it through a circle of intelligent thinkers. Only eight years old, Google's targeted advertising program offers businesses of all a way to measure results, while sustaining a wider web experience for all users. Some of the smartest people in the world work at their headquarters in Silicon Valley and in offices across the Americas, Europe and Asia.

The risk involved adding another winning element before others bought it. Around only since February 2005, YouTube added a cutting edge consumer media company to Google, where people can view and share original videos worldwide across the internet.

With YouTube’s reputation to easily upload and share video clips through websites, blogs, and e-mail, and Google’s gift for search technologies, they both increased their investment. YouTube currently sends out over 100 million video views daily with 65,000 new videos uploaded each day.  Through its own innovation, it quickly become the leading destination on the Internet for video entertainment.

Critics are now asking, … But can Google sustain this creative edge? What do you think? It will likely mean more innovation in how Google organizes it 9000 employees. Critics say they cannot continue to sustain their organized chaos approaches with this new addition. But then that’s a critic’s job – to complain. Google’s job seems more rewarding to me … they continue to expect their engineers to create daily, even while others are gunning for them.

Do you spend 20% of your day creating something new, as Google engineers are encouraged and expected to develop their own ideas? Start with the questions… “What if…? Your brain will do the rest, simply because it’s hardwired for peak performance when you use it to create. Any possibilities for your work today?