No question, it seems time to ask the question – What is a business blog’s focus, how is is branded, and where is the hook that connects a business blog to what readers want?
I was interested in thoughts of Jason McCabe, who is CEO of Weblogs.Inc a network of widely read blogs. 
Jason asked the question… “Are blogs that become businesses really just newspapers or magazines with a modern format? Are they even still "blogs", as defined by Dave Winer, or have they sold their soul?”
He added… “The core of blogging is based on the authenticity of blogger and them being unfiltered. As long as you don't filter the blog, and the blogger maintains their authenticity all is well.”
My question is … what does it mean to maintain your authenticity?
It seems to me that you might hold onto the purpose behind your blog – listen to the readers’ concerns and stay in the cusp in your industry. If the honeymoon of blogs is over – it may be time to ask ourselves if the purpose that drew of us at the start – is still the focus.
Where have blogs come in the business world, in your estimation? Are we achieving what we started out to achieve? I’d be curious to hear your views?
Hi Ellen,
I would add that authenticity means honesty and willingness to take risks, to avoid falling into corporate speak. No one wants to read a marketing brochure in a blog.
Wanted to let you know we have migrated our blog to: www.sharpbrains.com/blog
Regards,
Alvaro
Posted by: Alvaro | November 2, 2006 12:13 AM | Permalink to Comment