Ned Herrmann left General Electric to learn from how the brain works best in business…
The Whole Brain Business Book shows how to shake off what is called "brain rut.” It’s when work is dominated by one only style of thinking. Ned recommends that we draw on talents of visionary thinkers and brilliant communicators…. Does it happen where you work? 
In mentally diverse teams Ned shows major improvements that add value to problem solving and add life-changing creativity. Who would you gather for such a team…?
For Herrmann, three kinds of business people add creative expression:
1. The already creatives – or folks who already use creative gifts for pleasure and profit.
2. The sometimes creatives – or folks who show moments only of creative brilliance
3. The not yet creatives – or folks who could be more creative, but have yet use their potential.
Where do fall in Ned’s categories?
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