Great language usage – or linguistic intelligence - rewires your brain in remarkable ways. Check an example over at Seth Godin’s post … Why do people look like their dogs?
It’s really about narrowing wide gaps between language used and images desired to make a point…. We’re born with a unique measure of linguistic 
intelligence … which we can develop to much higher levels - simply by how we use language. Seth’s language today, for instance, highlights how people buy what they buy! Seemingly simple – but complex in meaning. He wields words to relate the often missed fact in big business - that people buy what validates them.
Here are a few tips that Seth uses to take language to new levels in his post, as he tends to ...
1. Use words well to both draw in at times and or shut out ideas on alternative side at times – with an ebb and flow toward one shoreline...
2. Throw in his own beliefs to support the direction of his message, so you see subtle lines like “… if it’s true, it works.”
3. Let the facts stand on their own at times an show that you tolerate ambiguity when your words fail to lead to water-tight answers. I often come away with a new question from Seth’s blogs, because he uses words to challenge the very ideas he lays out.
How could you develop your linguistic intelligence to convey that golden message you believe in at work,. What words would benefit your career and build your business?
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