Benefiting at work from Brain Based Insights

 
We know the human brain, at peak performance is hardwired to create and succeed near the top. And recently we watched Google’s purchase of YouTube illustrate how the brain works for innovation at its peak.

But what leads one business guru to create winning mergers and ongoing success, while success takes others out of business altogether?

An increasing number of stroke victims reported in latest edition of Scientific American Mind, shows how this robber illness will  cost Americans $2.2 trillion from now until 2050.  But what does this have to do with creativity. Personal and organizational mental well-being, often ignored in corporate climates,  are key tools for sustained creativity in business.

Can Google harness brainpower for sustained  success? Critics say no.

Over their eight years of existence, Google leaders gathered a circle of highly intelligent thinkers.  Some of the smartest people in the world, in fact,  are said to work at their headquarters in Silicon Valley and in offices across the Americas, Europe and Asia . Now they’ve added a winning element in YouTube, which has been around only since February 2005,.

YouTube will have a better chance as part of Google's brainpower cache, if leaders tap mental acumen for creativity. So what’s the problem?

If Google limits itself to  one or two only out of its multiple intelligences pool - it can nosedive dangerously in the next few months.

Critics expect that dive to happen in fact. Do you think Google can sustain this current creative edge?

It will likely depend on how the new conglomerate organizes its 9000 employees.

Google encourages its engineers to use 20% of each day to create something new. Novel strategy to harness more genius, you have to admit. So what's missing? New brain research shows several additional intelligences that promote sustainable innovation.

Add spatial intelligence, and employees would begin to develop designs in new ways. With intrapersonal acumen, they'd add intuitive additions to a project.

It will be interesting to see how Google can sustain its momentum by using as many new insights about the human brain, as new ideas about technology. What do you think?