Benefiting at work from Brain Based Insights

Have you noticed that when we boil down the best ideas … into money issues, we tend to make decisions based more on cash than on caring.

Look with me at Seth Godin’s Top 10 Secrets of the Marketing Process and let’s boil these excellent keys down to his first stated secret, not to let the money dry up.  If you travel down Seth’s 10-step path of what he called, “scientific marketing tactics,”  through your mathematic intelligence lens, you’ll see a money-focused-business-brain at work.

Here in the bold print are Seth’s 10 well drawn secrets… and in regular print … the common money-driven connections we tend to make to close all other avenues in decision making. Greed becomes the only avenue open.

1. Don’t run out of money.

2. You won’t get it right the first time. But money will help to rebuild the thing.

3. Convenient choices are not often the best choices. Better selections may take a bit more money.

4. Irrational, strongly held beliefs of close advisors should be ignored. Especially when they offer more advice than capital for your business idea.

5. If it makes you nervous, it’s probably a good idea. When it comes to money, you may well have to lose a little to make a lot.

6. Focusing obsessively on one niche, one feature and one market is almost always a better idea than trying to satisfy everyone. It also costs less and gets you more bang for the buck.

7. At some point, you’re either going to have to stick to your convictions or do what the market tells you. It’s often a matter of which one brings the best dividends that end up tilting the balance.

8. Compromise in marketing is almost always a bad idea. So put your money on one or the other and you’ll get a better deal than two cheaper ideas.

9. Test, measure and optimize. Then lay your money on the table and cut the best deal possible.

10. Read and learn. That’s because Seth reminds us that …   “It's cheaper and faster to read about it than it is to do it.”

When related to a Hebbian mind for money – Seth's secrets still make sense ... but they also make more fodder for the greedy.  When we become a money-obsessed society, we close the adventurous pathways toward people and ethics along the way. Conversely, when we replace  money at our center,  with care and ethics, we  reopen avenues other than greed. So how then can a business really prosper, and what intelligences could inspire new business secrets? What do you think?