Tim Whitney, over at American Investor Spot, wrote a post called How to Sell Your Idea in 27 Seconds, that caught my eye for several reasons.
Tim showed a terrific rubric for crafting a pitch into 150 words or less. Here are Tim’s tips with my own examples of how they look.
1. State your "hook". In one sentence, state what your product does and what need it addresses. Do not use buzz words like "paradigm shift" or "synergy". Use personal, human, emotional words.
My Example: MITA Approaches attack stubborn problems at work with brain based insights.
2. Elaborate on the hook. Go into a little more detail about what the product does without using jargon.
My Example: These practical tactics, will help you draw from your hidden and unused multiple intelligences.
3. Broaden your scope. Talk about the need your product addresses in terms of how widespread it is, thereby implying there is a large market for it.
My Example: They’re designed for leaders who are concerned about downsizing prospects, but remain open to tactics that will move their firm to the cutting edge. With company’s letting people and profit go, all around you, and with constantly changing landscapes for business practices, traditional problem solving approaches become less and less relevant.
4. Acknowledge the current context. State how your product tackles the need differently than other products out there. Note: Never EVER suggest that no one has thought about it except you.
My Example: Sure, you can stick to what you’ve always done, but people who are merging and moving forward are working more with the brains than against them, and the proof is in the profitability spikes when they implement basic brain based practices.
5. Reiterate the hook. String together some practical, personal and emotional adjectives to help the listener remember.
My Example:They’re the surest, most practical ways to fire high-performance minds where you work.
Total number of words: 130. Total time to read: 15 seconds.
What did you say you were selling? Whatever it is, your brain will sell it better with an elevator speech, because that acts as an advanced organizer of sorts to guide the brain for a sale. Would a glace at MITA’s elevator speech help to clarify yours?
MITA Approaches attack stubborn problems at work with brain based insights. These practical tactics, will help you draw from your hidden and unused multiple intelligences, They’re designed for leaders who are concerned about downsizing prospects, but remain open to tactics that will move their firm to the cutting edge. With company’s letting people and profit go, all around you, and with constantly changing landscapes for business practices, traditional problem solving approaches become less and less relevant. Sure, you can stick to what you’ve always done, but people who are merging and moving forward are working more with the brains than against them, and the proof is in the profitability spikes when they implement basic brain based practices. They’re the surest, most practical ways to fire high-performance minds where you work.
Now I’m curious – what did you come up with – I’ve scheduled 15 seconds to read it, and I can't wait....
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