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Sep 3
Write to Build Goodwill With Readers ... Even Those Who Disagree

Remember there’s a difficult reader out there somewhere who can ground your good ideas before they get into the air. Consider readers’ brains and your own brain when you write … and you will be far likelier to build goodwill with more readers.

Here are 15 tools that build better relationships with your brain and more goodwill with your readers…
tools_3.png

1. Show how you carefully consider and care about the
opposite of your idea
2. Avoid writing when your brain is into cortisol or you feel angry
3. Solve problems with
alternative sources and solutions and surprise readers
4. Draw fresh new ideas from your
linguistic intelligence
5. Write creatively by naming opportunities which are the flipside of problems
6. Praise and encourage somebody somewhere for what they are doing well
7. Surprise reader with one
belief or practice you changed lately for the better
8. Anticipate the
anger your words might stir in angry readers and then edit
9. Use the positive
tone that draws in readers who may disagree
10. Write in possibilities … just as a
genius adds add hope and courage
11. Listen to a few favorite musical pieces while you write
12. Use your
mistakes as solid stepping stones in your writing
13. Re-read for biases that might
subtly disrespect readers who differ
14.
Stick a new neuron in your head and laugh at yourself as you write!
15. Ask questions that
draw out thoughtful responses from more readers

Try one at a time and help others who write to try one as a tool to write with the brain in mind, and win goodwill from more readers. Which one will help your business writing today? Let us know how it worked….


13 Comments/Trackbacks




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