Today Paul Barsch asked the question … Is Telemarketing a good thing for Marketers?
He stated that “In a cost-cutting move, many companies are selling real estate holdings, consolidating corporate campuses and encouraging employees to work from home. Marketing, unlike a job in manufacturing, seems to be one function suitable for telework.”
Do you think this a positive or negative trend for marketers...? Paul asks … “Is it possible to be promoted as a “virtual” worker.
It seems to me that it’s positive in some way for the big companies who can spend less and get more from marketers. It may be less good for the marketing field though, as it will add to spam and telemarketing of which we already have globs too much.
It may be less good again … for the marketing manager’s brain? To go lone ranger may also be to become a Hebbian learner, which can reshape your brain for narrow outputs that slow down rather than speed up your success rates at home. Physical and psychological changes take place in the brain because of narrow focus and a lack of external stimuli and these changes make it harder for people to embrace change – even innovations that bring improvements….
Paul quotes a The Wall Street Journal article …“When Working at Home Doesn't Work: How Companies Comfort Telecommuters,” (August 28, 2006) mentions full-time employees who work from home at least one day a month rose 30% to 9.9 million between 2004 and 2005.”
There were pros and cons when they asked people who worked from home…. “While the benefits of working from home include flexible scheduling and drastically reduced commuting costs, some interviewed workers in the WSJ article complained of boredom, lack of social interaction, and the curse of decreased “visibility” among management—which in turn could affect future promotions.”
Do things different ways at times... avoid becoming a Hebbian Learner without new stimuli ... improve your work through daily improvements, at least long enough for others to notice.... Next time that promotion opportunity arises... it could be you who lands the deal. What do you think?
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You hear them fume at meetings, read the paper and see them rage, and turn your computer on to meet them seethe daily. I’m referring to the common rant. Full of emotion, people rage bitterly about human resourse leaders, or... [Read More]
Tracked on: March 4, 2007 9:36 PM | Permalink to Trackback