Looking for a new business idea? How about coming up with a business plan to stop the downward spin of advertising that spends more money from business coffers today than research and development spends? Jaffe Juice offers one idea ... he calls “Solution Neutral,” at Jaffe Juice. Do you have an idea?
Are there real alternative to the ads that dominate our homes, rewire our brains for a mishmash of stuff we don’t need and compare workers unfairly? If you believe there are… the market is ripe for your genius! Or have we created a pathway that has so rewired our nation’s brains that there is no turning back? I sense there is a way… and yet my own increasingly demanding work does not leave space to follow through. How about you?
I am not the only one interested in a new stroke here …. In the May 1st edition of Ad Age, you’ll find a fascinating cover story … R&D vs. ads in battle for bucks …. What would be an alternative to take us out of the grips of TV ads that destroy our leisure … drug company ads that remind us they get richer as we grow sicker… or food ads that have us eating more junk so that obesity is a national crisis.
Ads ... as we use them ... actually mess with the plasticity of the human brain. Yet there are no plans in the pike yet to change what is slowly destroying business. Where could the money come from if not through ads? That is the question to answer and perhaps even begin to make honest people out of politicians who spin for more spunk in ads.
Did you know that $1.34 is spent on advertising for every $1 spent on Research and Development? That shows how far we have moved in the domination of ads to every part of our worlds.
There would be a great business deal for the person who could introduce a better way to pay for what we do … without selling our souls through commercials.
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