Benefiting at work from Brain Based Insights

Would you buy food through online shopping … if that meant better food for your brain? Less saturated fat call for a change in shopping patterns and a Public Library of Science report shows how it can be done.

Rachel Huxley led a team from the George Institute for International Health in Sydney, Australia, to consider if dietary advice at an internet shopping site would help people to select healthier food. In a randomized trial ..  participants used an internet shopping system  to receive either general dietary advice (the trial's control) or tailored advice ... which offered shoppers a chance to replace less healthy items ... with alternatives lower in saturated fat.

What were the results? Researchers reported that … participants receiving health food advice ... bought foods containing less saturated fat ...  than participants who saw general advice only. Resaerch results showed that low-cost technologies ... posted on the internet can motivate shoppers to change their behavior for healthier selections. Does that surprise you?

Could it be that simple suggestions to food retailers might turn this research into reality?  Check out the details of this interesting study at  PLoS Clin Trials and check back with Brain Based Business for updates on this one.