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Aug10
What Did You Just Say!?

What did you just say? Language plays a bigger role in what your brain motivates you to do … than most people realize. That’s why Lamar Advertising designed ads that launched an anti-violence campaign in Rochester, New York this week.

Einstein put it this way: "Peace cannot be kept by force. It can only be achieved by understanding." Could that message re-direct words that attack? Could they remind readers to avoid verbal attacks... the first seeds of conlict and even war...? Einstein billboard for peace.jpg

Thanks to this campaign... there are 12 different billboards across my city, in addition to posters and brochures that are intended to help curb the violence that stalks our downtown areas. Lamar’s billboards will only stay up for 30 days… and that may not be long enough to get the language of violence out of parts of the brain that have lodged this city in record crime spikes.

In one of the toughest neighborhoods the billboard reads A GUN IS NO ALTERNATIVE: CHOOSE PEACE. There is also a phone number to the highly effective organization here, called
Pathways to Peace.

Language is one of our multiple intelligence … called linguistic intelligence …and it both describes what you do in a day… and predicts what you’ll do tomorrow. What language predominates in your workplace and how would you design a billboard to transform attacks into cooperation?


4 Comments/Trackbacks




Great billboards like these provide a powerful way to help folks see there are more alternatives to solve problems than by violence. Hats off to Rochester and Lamar Advertising and to you for sharing.

Ellen, here's a billboard I'd like to see in the corporate world: "You have two ears - use them". That alone would promote better cooperation, if we all would just listen a little better. Thanks for a great post.

Yes, I agree Robyn. Love the idea of alternatives and choices!

Thanks Starbucker -- I've not seen such a billboard and now you have my curiosity hopping.

Seems to me such a billboard ad would need a oneliner to motivate and inspire folks to want it though. What do you think?

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