I really like the questions asked by Tom Vander Well over at QAQnA. Recently Tom asked… “Are you listening to your gut or your customer?” Tom’s use of questions show how to respect customers more while at the same time build profits in innovative ways. It’s a brain based way to ask … with the human brain in mind. So what do curiosity and questions have to do with profitability? 
Successful leaders build profit by drawing on people’s curiosity through Two-Footed Questions . Use two-footed questions that link your business idea to people’s interests and watch your clients grow for instance. Most questions lack that second foot that take people forward. For example… ask a person, “what do you do?” and you’ll likely get a bland response. Ask instead … “What do you do that differs from others in your field?” and you’ll see parts of people that set them apart and highlight unique capabilities. Two footed questions also allow us to hear things through the ears of others and see more through their views.
That’s because … one foot relates to your business offering… and one foot hooks onto a client’s interests. It’s the way the brain operates. Envision that fine hat hook in people minds and your great ideas as the hats that will hang there without falling off. So how could two footed questions increase profit through curiosity where you work?
If you run an engineering firm, then ask: “How could a water based cooling system save you almost half the cost of air conditioning in two years?”
If you operate a media firm, ask: “What do you do differently that could add a competitive edge at this media center?”
If curiosity is the human brain’s fuel for excellence … then two footed questions are the sparks that ignite interest among people in ways that add surprising profitability. That’s because the brain is wired to capitalize on mental acumen for business growth when curiosity enters the mix through questions that hook. What two-footed question could improve your situation today?
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