CNN.com today announced a new social networking Web site for US Baby Boomers –created by Jeff Taylor at Eons.com. Forget the knitting and quilting parties. The already popular site features new demands of the over 50 group… demands such interactive games to build brain strength, and a personalized longevity calculator and tips to live longer.
The 77 million American baby boomers born between 1946 and 1964, want more input into events such as their own funerals. Eons.com is responding by helping boomers to “plan for their favorite songs to be played at their funeral and where friends and family can go afterward for food and drink.”
Taylor, who left Monster.com last year, said Eons.com's main focus is “living the grandest life possible.” Because it seems that only a few boomers use current social networking sites the market is ripe.
“This is also a wealthy group, controlling about 67 percent of the nation's wealth -- and with plenty of time ahead. We now live about 20 years longer than our grandparents," said
It seems that these people want more autonomy in their final years than their parents enjoyed and it could be that Eons.com can offer them just that. What do you think?
Comment Preview