Does your firm question the status quo enough to allow designers to apply new thinking? When it comes to the problem solving that creates winning designs the brain needs flex room. Freeman Dyson said it this way: “ There is no way to find the best design except to try out as many designs as possible and discard the failures.” Do you agree?
Most people recognize that great design often involves cracking 
traditions in order to grow new ideas and that kind of time and waste is rarely factored into Lean and Six Sigma settings. How does your firm handle the bureaucratic inertia that prevents creative designers to find the space they need to create ideas… make mistakes… and invest in the brilliance that starts with designs and improves entire organizations?
George Patton suggested: “ Don’t tell people how to do things. Tell them what to do and let them surprise you with their results.”
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