WILLIAM C. TAYLOR at the NY Times retold the MICHAEL L. CHASEN’s success story today as the “young entrepreneur with a fast-moving start-up, a highflying stock, and far-reaching growth plans. They described his company, Blackboard Inc., software sales that “that enables colleges and universities to put all their essential activities online: course reading, homework assignments, class discussions, tests and lab projects.”
And you’ll admit Blackboard’s growth is impressive … “Blackboard’s software, now used by well over 10 million students and their professors, has all the earmarks of a “disruptive technology” — a blend of computing and Internet-based connectivity with the potential to transform how established institutions operate.”
My question is… “Why do some business’ seem to generate changes and improvements across millions of clients … just as Blackboard did… while others with equally good ideas … sink before they begin to swim. What do you think?
Do your best ideas ever create changes that improve your workplace? If you are looking for improvements that last, take a look at how the human brains adapts for change. Think of change as generated from your short term or working memory. It’s much like a fine wine glass where new wine appears daily.
Eventually ideas for change make their way over to your brain’s basal ganglia which stores daily routines you perform with little effort.
Just as Michael Chasen’s change ideas brought success … your working memory … and your mind’s routine storage files … will create improvements when you:
1. Step up to plates that saw others bat out … and learn from their mistakes
2. Lead with your strengths and draw diverse people around you
3. Keep only what has makes you passionate … and zap the rest
4. Ask for and use feedback to polish products before you publicize and sell
What else makes the most of your brain to make your business successful?
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