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Jul 3
Standardization Limits Key Parts of the Human Brain


Einstein’s eighth grade teacher called him a bonehead because he standarization.gifdeviated from the standardized approaches to math.... The young genius drew pictures using his spatial intelligence to create answers instead.

This deviation to standards caused Einstein to flunk most of his math exams. Instead he imagined himself riding the curve of the arc and created the theory of relativity.

The human brain is shaped by what we do in a day… so much so that it rewires when we sleep at night … growing new connectors based on the day’s activity. Can you see the severe limitations and restrictions standardization can impose on creativity intelligence.  Have we standardized to make more money from more employees… at the expense of discovery,  invention and art that distinguishes nations in an information age?

Standardization may establish a technical standard that allows products to compete for profit, but in the long run it may work against people’s competitive edge because it can shut down discovery and invention. To make us the same is big business’ way of optimising economic use of scarce resources such as logging, where all of Europe
measures lengths in metres for the sake of competition.

Too often standardization improves efficiency for big business profit and offers a way to handle people through bureaucratization, homogenization, and centralization of resources. Government agencies require standards as a prerequisite for doing business, offering perks to those who follow and denying services to those who use diverse approaches.  The military uses strict standards to control and move forces efficiently into a war plan. Online universities follow standardization for assessments conducted under exact, specified, and repeatable conditions.

To avoid strict commonality in manufacturing could delay procurement decisions, and cost profits, and so businesses standardize to reduce variability… the same variability the brain uses to invent, discover, and create. Is it time to reverse national standardization trends in order to include more opportunities to discover… invent… and unleash parts of the brain frozen by too many rigid standards. Perhaps even another Einstein or Madam Curie will emerge to help us along in the process.

4 Comments/Trackbacks




This is an age old problem in business that has come under sharper focus in the last decade - balancing operational efficiency with innovation. Efficiency demands that you reduce variation and innovation requires you to increase it to find new combinations that might be meaningful (new products, etc.). It's really hard to do both at the same time - and both are necessary.

» Challenge to Geoffrey Colvine and Fortune's Imagination Economy from BrainBasedBusiness
I just read an interesting article… “The imagination economy,” in the July 10th issue of Fortune Magazine. Geoffrey Colvin, senior editor-at-large, tells readers that “to keep wages rising, American workers need to get creative... [Read More]

» Highschool Failure Creates Business Challenge from BrainBasedBusiness
More and more business leaders agree that some high schools seem unable to change to meet the demands of  changing markets. Reluctantly I have almost joined their ranks for several reasons. Secondary schools cannot promote problem solvers suited t... [Read More]

» Can Business Build Where High Schools Fail? from BrainBasedBusiness
It’s not enough to point out how high schools cannot change to meet new demands of  changing markets. Rather than accuse secondary schools of failing to promote problem solvers suited to changing business horizons … why not…1. ... [Read More]

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