There’s a very interesting blog by Rob May over at Business Pundit … Marketing To Teens: Forget the Cool Kids, Target The Bullies…
The post highlights new research that shows how teenage ridicule affects the behavior of teenage consumers. Do you believe it does? 
“Wooten explores a period in our lives that we would perhaps rather forget and finds that ridicule, while potentially traumatic, also serves an important function in the formation of value systems and consumer socialization. Kids learn from ridicule what brands, styles, and stores to avoid if they want acceptance, and these pressures play a major role in thefts and violence by teens who covet expensive symbols of belonging but cannot afford to buy them, explains Wooten.”
Dan adds hilariously that he “wouldn't be surprised to see some guru launch a book called "Branding By Bully: How To Use Teenagers To Ridicule Your Competitors and Win Market Share Among This Lucrative Niche." Would you buy it?
The study opened up another question for me about bullies though. Are teenage bullies the same ones who bully others in business… or do they change ranks before entering business? What do you think?
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