Benefiting at work from Brain Based Insights

I really looked forward to answers from the experts when I read the question: “What Makes the Perfect Fashion Brand?” today at PSFK. You’d enjoy what three global gurus …”Muse, Nikki Rowntree the straightest talking fashion PR you’ll ever meet, Jo Phillips one of the most sought after UK stylists until she was seduced by the world of print and founded the uber-cool Cent Magazine” … have to say in response to this one simple question….

At the same time this story made me laugh … because it called up a story in my own brain’s fashion files… that you’d never see told in a fashion conscious blog. The reason I can tell it is because the brain is anything but fashionable at times – at least mine is….

It happened at a mall in Pittsburg … following a three day brain based business institute I facilitated for wonderfully energetic business leaders. I left the meetings feeling brain-drained and doubly drab as I headed for the mall to walk back a bit of energy. On the way in, the wind caught my hair, rain splashed mud on my slacks... but I simply ignored it... and my face likely looked like a dinner roll. As I slumped past a perky stand with two thirty-something, fashion conscious Mary Kay type gals, they jumped out into the space I thought was mine – and asked me if I was interested in a free make-over. That’s how bad it gets folks... when you let go of fashion for other business you do….

I declined their kind offer, laughed at how “unfashionable” I must have looked to their expert eyes…and walked my way back into a bit more mental fashion. However, that encounter reminded me of the value of experts in every field, including fashion, before I hit the deck for the day. The place for balance is often the place for business success, and to develop fashion is also to use and develop your spatial intelligence.

Lately, I am much more aware of company image and yet I often still visit Noelle, Wong's site Image Aide ...where I can review my progress through the kind of questions she too asks? Are you fashion conscious?