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Jun 2
Who's Reading...and What's Bound to Happen?

 
At the Buzz Machine ... blogger Jeff Jarvis showed how many of us still reading 2.jpgread at Instead of reading

He quotes Richard Charkin, head of Macmillan publishers in the , who wrote a blog with stats about reading that will lilkely surprise you....

Jeff said: "On average across the world people spend 6.5 hours a week reading. The most of amount time spent reading is in (10.7 hours), the least (3.1 hours). is very near the bottom at 5.3 hours, and a little higher at 5.7 hours.

The Chinese listen to radio less than any other nation (2.1 hours a week), the most (20.8 hours).

On average people now spend more time on the Internet for leisure (not work) than reading - 8.9 vs 6.5 hours. uses the Intenet for leisure least (6.3 hours) and the most (12.6 hours).

Internet use reduces the time people have for reading by around 20%.

40% of Europeans do not read books.

More people use the Internet for leisure than read books in the developed world.

And people wonder why publishers are spending so much time and effort on digital developments…"

What does that say about how we share information at work for better results...?


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