While in Ireland last week I had the privilege of collaborating with an amazingly visionary leader, who got me thinking about the value of
distinguishing any organization. I was reminded how its unique features prospered the MITA Brain Base Renewal Center ... even when similar businesses closed their doors in
You’d likely agree that the MITA organization’s distinguishable feature to, “help people to accomplish things never before accomplished by using parts of the brain never before used…” is a bit out of the ordinary. Not that your specialty should be as individual as ours… but it should mark a characteristic you! Does your firm’s distinctive mark it as unique?
To showcase your key strength is to survive and so it makes sense to identify, develop and celebrate your firm’s unique traits … Just think for a moment…about the value that comes from standing out from the pack. Leaders who expect to survive massive cutbacks or who hope to create the changes that can keep their companies alive at the cutting edges do it daily. … These are the visionaries, like my colleague John in Ireland… who poke around within their firm’s unique features … until they find currency in the form distinctives that can buy them new opportunities.
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