Is your organization benefiting from proliferation of research about the brain over the last two decades…? Researchers now have an 
increasingly accurate view of human nature and behavior change… which could become a central part of your organizational change efforts…
Do business leaders where you work benefit from the integration of psychology as it shows the human mind as it influences behavior… and neuroscience which helps people relate to the brain’s anatomy and physiology in ways that can improve practices at work. 
Things changed with invention of imaging technologies such as functional magnetic resonance imaging (fMRI) and positron emission tomography (PET), along with computerized technologies such as quantitative electroencephalography (QEEG). It’s possible to observe neural connections in the brain analysis of these connections in ways that show how a person thinks, feels, acts, and responds. Can you see any advantages to this new research capabilities for your firm?
Can you see how organizational leaders could consider human behavior in a firm’s organizational change initiatives…? Can you imagine an era where business practices fall more in line with innate predispositions of the human brain…? We’ll be following a few companies … such as Toyota … which have already embraced this research to gain a competitive edge in the marketplace…. What do you think…?
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