Benefiting at work from Brain Based Insights

In March 1988, when I taught at the University of Victoria in British Columbia , a good friend of mine… and best selling author…Hal Lawrence… gave me a book. It’s called…How to Take the Fog out of Writing by Robert Gunning. The book shows how we can fry a reader’s brain by the words we use… Ok… that’s my vernacular… but that the gist of this book was to take what is jargon and create what is smart.

 For example: Look at this jargon filled statement …

 “In effect, it was hypothesized, that certain physical-data categories including housing types and densities, land-use characteristics, and ecological location constitute a scalable content area.  This could be called a continuum of residential desirability.  Likewise, it was hypothesized that several social data categories, describing the same census tracts, and referring generally to the social stratification system of the city, would also be scalable.  This scale could be called a continuum of socio-economic status.  Thirdly, it was hypothesized that there would be a high positive correlation between the scale types on each continuum.

 This relationship would define certain linkages between the social and physical structure of the city.  It would also provide a precise definition of the commonalities among several spatial distributions.  By the same token, the correlation between the residential desirability scale and the continuum of socio-economic status would provide an estimate of the predictive value of aerial photographic data relative to social ecology of the city.” 

 Now look another way of saying that same message: