Benefiting at work from Brain Based Insights

I am in Ireland this week certifying a brilliant group of medical professionals in MITA brain based leading. They are already teaching me more about visionary leadership than I am giving out... and I also learned something about visionary business en-route…. To be honest, if JetBlue offered a flight from Rochester to Ireland … I’d have paid what they asked to take it…. It’s good for business and good for the brain work when an organization treats people well… and most airlines have removed the service part... of customer service.

Through their services and their sensibilities leaders at JetBlue seem to rank their customers higher. The airline now offers WiFi services to passengers while in-flight … and after my trip to New York City with them… I’d say passengers should expect JetBlue Airways to become a market leader in customer….

I was also glad to hear that at the FCC’s recently held auction where licenses were bid so that companies could offer WiFi in-flight … this airline leaped at the chance. JetBlue bid $7 million for a 1-megahertz wireless license. That may seem like a pittance if you compare it to a subsidiary of AirCell’s 3-megahertz license ($31.3 million) …  but JetBlue happens to now be one of the few profitable airline companies around.

It just makes sense to treat people well… and it’s certainly looking toward the future when it comes to an airline offering value-added services to their passengers.