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Jun21
Does Your Brain Need a Fix?


Apparently whenever you crave or get a new insight, that process feels pleasurable because the brain is getting its fix. Have you Biederman.jpgexperienced that buzz?

When a person “gets something”  that aha moment triggers a biochemical shot of natural opium-like substances, according to Irving Biederman of the University of Southern California.

ahha.gif"While you're trying to understand a difficult theorem, it's not fun," said Biederman, professor of neuroscience in the USC College of Letters, Arts and Sciences.

"But once you get it, you just feel fabulous."

It is the brain's craving for this fix that motivates people to maximize the rate at which they absorb knowledge, he said. Now how could that principle be used to motivate workers to stay current in their fields…? What do you think…?


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» Could Brain Fitness Boost Universities? from BrainBasedBusiness
Can you imagine a center for more effective learning, teaching and assessment growth – more in line with the brain’s real capabilities? New discoveries at the University of Michigan, now affirm that brain training can improve memory and pro... [Read More]

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